Yandex Business: All about an effective tool for promoting your company
Yandex Business is a service that provides opportunities not only for quickly launching advertising, but also a whole set of free tools for promoting any organization on the Internet. The owner of the company or one of its employees only needs to create a company profile in the directory to gain access to them.Even if you don’t plan to spend money on advertising yet, by registering your business in the service, you can:
Create a card in Yandex Maps with contacts and the ability to build a route to your office.
Show users your products, customer reviews, and organization rating.
Expand coverage by publishing cards in Yandex mobile services - Navigator, Go, Transport.
To establish your presence on the Internet, even if the company does not yet have a website, but only profiles on social networks.
Opportunities to grow your business
Registration in Yandex Business opens up a wide range of opportunities on page seo service for small and medium-sized businesses. Let's look at them in more detail.
Free placement of a company profile on Yandex platforms
According to the latest data, over 55 million people visit the service's sites daily. Your potential clients are probably among them. In order for information about your business to be seen, it is enough to fill out a simple form, upload photos and videos.
Once the profile is filled out, the company card will be verified: a note that the company is approved by Yandex significantly increases the level of trust in the company. To attract even more clients, you can publish information about discounts and promotions in your profile, introduce the public to new services and products, and even make online appointments.
One-page website based on a company profile
When an organization is added to Yandex Business, the system can create a one-page business card site, “giving” you a unique URL and taking on all the hassle of development and hosting. A site from Yandex is quite capable of turning into a landing page for collecting applications, getting to know your company, getting contacts of potential clients, and keeping an online record. You will be able to track the number of clicks and transitions, as well as compare the data obtained with similar data from competing companies.
Automatic launch of advertising
The interface of the service's advertising account is extremely simple. Traffic can be directed to the site, to the landing page created by the service, or to one of your company's profiles on social networks. This allows you to simultaneously use several points of contact with the target audience, increasing the company's visibility and getting more leads.
The system can automatically generate advertisements based on your profile or post data, add images, and even select a target audience for impressions. Yandex Business sets the advertising budget automatically based on an analysis of competitors in your field, but the settings allow you to edit the campaign duration and daily expenses. Advertisements are usually moderated within 24 hours after payment. They are displayed on Yandex partner sites.
How to add a business to Yandex: step-by-step instructions
The interface of all Yandex services is intuitive, and registration should not cause you any difficulties.
Step 1. Create an account on Yandex. If you don’t have one yet, you’ll have to register to get a login. Like Google, it gives you access to all the project’s services.
Step 2. Open the Yandex Business main page and click on the “connect” button.
Step 3. Tell Yandex about your business. The system will offer you to add a link to the company's website or social networks. A store on Avito or products on marketplaces will do. If your profile is not on any of these sites, select the appropriate button in the menu.
Step 4. Select the company profile on Yandex Maps, if you have registered it before. The system will ask you to confirm the owner's rights. If there is no card yet, click the "Add business" button, and then fill in the appropriate fields.
Step 5. Fill out the company form. The system will ask you to specify the name of the organization, type of activity, presence or absence of an office and branches. Later, branches can be combined into a network. Use the physical, not the legal address of the company, because it will be displayed in Maps. Select the regions of your business presence.
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