Why do brands need to be more eco-friendly
Recent studies have shown the importance of socially responsible decisions in the eyes of customers. For example, according to Forbes, 92% of consumers are more likely to trust brands that are environmentally or socially responsible. Additionally, they have an 88% greater chance of winning over the loyalty of their clients. These practices could also yield further benefits for brands, such as: Improving their reputation; Saving money on the logistics of a product or service; Attracting new audiences that are more concerned about climate change. However, the business benefits of being eco-friendly don’t have to be the one and only reason to have this approach.The desire to genuinely want to help your community and your environment has to be enough to look for improvements to your marketing strategy. Misinformation and fake news tries to change ourWhatsapp Numberperception of reality with something that is not true, which is really dangerous. These new practices to be implemented by Pinterest, Meta and other businesses show us that there are some things we can’t simply deny or ignore. Climate change is one of them. As companies, we do so much more than just selling a product.
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That is why taking care of our internal and external processes and communications is essential to make a positive impact in our world and mitigate the climate crisis. Share HUMAN CRAFTED CONTENT Find top content freelancers on WriterAccess. Try for free Ashley RodríguezRock author vector Author Ashley Rodríguez Subscribe to our blog Sign up to receive Rock Content blog posts Your email address* Related Posts The Design Process Behind Our Zero-Budget B2B Brand Campaign alt Willian Gomes semantic search optimization Content Marketing & Artificial Intelligence: How to use AI beyond copy creation in your SEO strategy alt Sylvia Szterenfeld More in SEO The Value of Using Landing Page Templates in Digital Marketing May
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