Marketing system, specialized in
Distribution networks and SEO techniques. The above raises a new question: what tools do you use to do all this? Don't turn away to find out! What tools does the Content Manager use in his or her work? Obviously the Content Manager relies on web applications and tools to carry out its tasks, let's review the most important ones: SEO Tools SEMrush : website specialized in keyword tracking in paid and organic campaigns; Raven Tools : provides reports on marketing campaigns with metrics on SEO , PPC (pay per click), and social networks; MOZ : social media monitoring service, to manage SEO campaigns, among others. Organization tools HubSpot : an integrated Inboundcreating personalized Chinese Australia Phone Number List landing pages , emails, web pages, blogs and others; Simply Measured : analysis of social media posts on different platforms, provides complete reports and comparison between your accounts and the competition; Buffer – Tool to automatically add images, videos, and articles to social media accounts throughout the day. Results monitoring tools Blaze Content : platform to create, audit and analyze all content for social networks, websites, blogs, among others; Scribit : service to search for articles, videos and images, as well as being able to share content and track conversions; SumAll : measure your digital channels such as websites, including
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your ecommerce. Providing you with a broad and detailed vision of your initiatives and their level of effectiveness. Now let's talk about the mandatory skills of a Content Manager. ADVERTISEMENT What skills should a Content Manager have? Obviously this Marketing professional must have specific knowledge to perform their functions, but what are they? master writing and writing to create and review the content that is generated; know and manage the most popular CMS of the moment, such as WordPress, Magento among others; have certain knowledge about graphic design to be able to evaluate the materials from an aesthetic point of view; be an expert in SEO positioning to create relevant content according to the buyer persona; As part of the viralization of
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