AliExpress and Temu both offered different
semi-managed" AliExpress and Temu's attempts at semi-custodial models are based on their own development situations and innovations in existing models. Each has its own considerations, which also makes the strategies adopted by the two different. But in any case, the key to the semi-custodial model competition lies in whether merchants buy it. In this regard,"olive branches".AliExpress mainly relies on the core competitiveness of logistics, which has also become the focus of its recent investment. In order to encourage merchants to upgrade to semi-custodial services, during the Spring Malaysia Phone Number Data Festival this year, Cainiao increased investment in door-to-door collection, warehouse expansion, and trunk transportation capacity to ensure that the international express delivery timeliness in countries will not be
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degraded. It has announced a number of semi-custodial benefits, such as commission reductions, on-time delivery subsidies, "underwritten" warehousing advance loans, exemptions from a series of warehouse fees, etc. Most of them are set up around the logistics link. In addition, AliExpress has also integrated semi-custodial into the POP system. Merchants can try this new model without reopening their stores and provide the favorable conditions of Choice channel.
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