Examples of successful branding

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What is a brand?

What do you have in common between logos, colors and fonts? They are all associated with one word: a brand. However, graphic design is only one of its components. The brand also acquires as a result of work on products, the main values of the company, its buying person and the creation of the UTP.

Branding strategies of the most successful companies in the world include everything from product creation, to working with customers and marketing. But all of them have one model of shopify website design  creating branding, in which all subsequent decisions of the company lie on a well-designed brand base, a layer by layer.

Creating a firm and convincing concept is not easy. Your own, special, outstanding brand is a thing that is working on long and hard. Such brands do not withstand empty promises and are completely built on their own agenda, within which they are kept all the time.

In this article, we will analyze the brands of seven companies that have stood out for the fact that we managed to occupy the attributes that were still unexplored for our time. You can learn from their experience and extract something useful for building a brand for your company.

Today we will look at the examples of branding of the following well-known companies:

    Simple
    Chipotle
    Dollar Shave Club
    Tesla
    Whole Foods Market
    Corona
    Google

1. Simple

Do you manage your own accounting and bank accounts using a mobile app? Most likely, no, we have in Russia this practice is not widespread, but in Foote Albion she managed to occupy its niche in the market. According to the Association of British Bankers, almost all bank customers make an overview of their finances using the application at least once a day.



It is one thing to use such an application for a banal review of finances and another to manage them. So, in 2012, Simple appeared (from English. - Simple). He became one of the first banks in the world, without a physical presence (i.e. he has no branches where it would be possible to come and resolve the issue). His Central Asian became millennials, who like various digital outlads.

The main message of this startup: “Banking should be simple.” At the same time, the whole startup is one UTP, which is noticeable both in trifles like elegant and simple design, and in more complex details, like a very fast customer support service. Simple has found its place in the market, due to the fact that the demand for such a service was simply there no one to satisfy.

The Simple brand is still developing within the same strategy, the essence of which can be conveyed in one question:

    “How can we make this project even easier?”

2. Chipotle

    “It’s not just a turito. This is a foil-in-dreered, made by hand from local products, changing the food culture of cylindrical taste.

For years, Taco Bell has been almost a monopolist in the Mexican fast food market in the United States. Taco Bell products have become a kind of Mexican cuisine for most Americans. But then there was a Chipotle. How did he destroy this monopoly?

The founder of the network, Steve Ells, a graduate of the U.S. Culinary Instut, decided that his brand would focus on quality, not low prices. He saw an excellent opportunity to promote other Mexican food to the masses: fresher and with a lot of vegetables.