Target how-to and tutorial keywords

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Create Suspense You can also take the route of suspense. Pique their interest or curiosity and entice them to want to learn more. For example, create episodic content or social media teasers to drive back to the company website. Demonstrate Empathy It’s important to show you understand and care about your audience’s feelings and thoughts. Connect with those feelings on a deeper level through your content. Be relatable, not just by talking about how you’re relatable, but why. Experiment with Different Formats Content comes in many forms and can be shared on a variety of platforms, so experiment with what works best for.

Your brand and audience. Start by creating different types, like articles,  Photo Editing Services videos, images, infographics, audio clips, white pages, webinars, or others. Then, think about how that content can be shared on different channels, such as your website, social media, email, and more. For example, an article can be turned into a video and an audio clip, or an infographic can be turned into an article. Figure out how your audience connects with you and meet them there. And, as you find out if/where content works or doesn’t work, adjust the strategy.



Do this through careful data and audience analysis on a regular basis. Your digital marketing team can help you collect and analyze this data to sharpen your strategy using all of the tools available. Make Talking to Your Customers a Habit It’s not enough to post on social media a handful of times or write an article once every few months. Talk to your customers through storytelling on a regular, consistent basis. Offer new content routinely to keep them engaged and build that relationship. Otherwise, they will quickly lose interest and move on to the next brand that offers what they are looking for.