Facebook needs the Custom Audiences as a basis for this. The background is to find a new user group that forms statistical twins of the Custom Audience. These are determined based on the behavior of the users. includes new users who have not yet interacted with your brand but have a high probability of being interested based on the matched data from the Custom Audience. Facebook Pixel does not appear in the advertising account After the pixel code has been deployed and checked for activity it is added to the Tracking field at the ad level in Ads Manager during campaign creation.
If your pixel does not appear as a selection there you must first connect your advertising account to the pixel . Tracking Facebook pixels To connect the assets go to the company settings in Business Manager . There under Phone Number List Pixels in the Connected Assets tab add the associated advertising account. Integrate Facebook Pixel into company settings in Business Manager Delete Facebook pixels In the manner stated above you can remove the pixel again so that it no longer appears in the advertising account. the pixel from Business Manager.
In addition you can of course remove the respective pixel code from the source code of your website. It is not possible to delete the pixel from the data sources in Business Manager . New call to action GDPR Your website users need to be informed that data is being tracked. Similar to cookie banners there must be an option to reject them. In addition from the beginning of 2021 in conjunction with iOS14 a maximum of 8 events may be recorded per domain . Apples software is expected to use an optin when using the Facebook application through which the user can allow Facebooks data tracking or not.