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The Growth of Influencer Marketing: Authenticity and Impact

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發表於 2024-3-12 12:51:07 | 顯示全部樓層 |閱讀模式
Also known as a funnel, the Growth Hacking funnel is a visual representation of the stages that a user goes through from finding out about a brand through some digital channel, until they become a customer and end up recommending it. The Growth Hacking funnel is also known by the acronym AARRR, which comes from the English words Acquisition , Activation , Retention , Revenua and Referral. It is a perfect tool to attract those new potential buyers for your company, including strategies in each phase of the funnel.


The purposes of each stage would be Acquisition  Choose the most Mexico Phone Number Data profitable channel to publicize and deliver the product or service to the target audience. Activation  Getting users to buy and use the product. Retention Interact with users to create a consistent and lasting relationship. Revenua Monetization Achieve growth in the sustainable and visible income stream. Referral Encourage loyal consumers to invite others to use your product. . Definition of growth objectives The next section when asking how to use Growth Hacking in your Digital Marketing strategy is the definition of the objectives to achieve.





Before taking the step to the strategic and creative process as such, it is necessary to establish growth objectives. Objectives that must be in line with the marketing objectives and the general goals of your company . The ideal is to establish small and attainable goals within the growth process. If the objective is very general, covering it may involve too much time and very scattered tasks. We can stagnate and not move forward. . Creative process

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