This brand put different discount

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They recently launched a campaign that went viral on Instagram and garnered no less than million comments. Not only that, but thanks to this they increased , followers and  more sales. This is a giveaway that was aimed at generating a larger audience on Instagram, which was asked to share content that mentioned the brand. They gave the concept of a raffle a twist. They ran a campaign in which they gave away a trip for two people and a sweatshirt every seconds.


They created a game mechanic as it involved ID Number List the audience putting different destinations to choose from and mention a friend in stories to increase their reach. That is, they transformed a draw into a game. How to apply gamification strategies in your ecommerce to sell more - blue bananna Bonobos Example Bonobos is an American online store. In this case, they used the “treasure hunt” mechanic , very focused on generating page views and visits. The more visits there are, the greater the probability of purchase. coupons that appeared randomly while users were browsing the website, so that users had a certain probability that when they were browsing the page they would get a small discount and a low probability that they would get a small discount.





They would get a very big discount. The brand has been able to communicate this very well, encouraging the audience to come in every so often and look to see if they can find a discount that may interest them while browsing the website. This has also been used by Victoria's Secret. How to apply gamification strategies in your ecommerce to sell more - bonoba Guilt Insider Example Finally, the Guilt Insider brand carried out a gamification project for its ecommerce focused on enhancing loyalty .