Important The SWOT analysis only

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Describes conditions and not strategies! These are only developed afterwards based on the results. The letters are an acronym and are made up of the following English terms: S = Strengths, German: Strengths W = Weaknesses, German: weaknesses The “S” and the “W” analyze internal company factors O = Opportunities, German: Chances T = Threats, German: risks The “O” and the “T” correspond to factors external to the company Importance of SWOT Analysis The letters “SWOT” describe the factors: strengths, weaknesses, opportunities and threats.


Internal & external company factors As already described above, the Special Data analysis is made up of factors internal to and external to the company. They differ as follows: The internal company factors include, for example Core competencies The product offered or market performance Financial circumstances Sales structure Production situation etc. Note: The internal company factors can be directly influenced by you and your company. Employees as an internal factor of the SWOT analysis The know-how of your employees is one of the company's internal factors.




Examples of external company factors include: Growth of the industry Buyer behavior & demands competitive situation Legal circumstances Ecological conditions etc. Note: The factors external to the company cannot be directly influenced by you and your company. Solve problems with SWOT analysis From a challenge to a plannable strategy: The SWOT analysis is also suitable for your online marketing! How does SWOT analysis work? To use the SWOT analysis, you should ask yourself a few questions for the four areas of analysis.