It is a marketing strategy that focuses on creating marketing interactions

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According to independent HubSpot research, % of marketers surveyed said experiential marketing is one of the most effective strategies for their company. Interactive Marketing or interactive marketing by creating a dialogue between brands and audiences by adjusting the approach based on user behavior. which is one of the online marketing strategies The main objective is to make your product or service more popular. For example, let's say you're on a bookstore's website and search for a diary.


The next time you log in, you may see suggestions for addit BSB Directory ional memoirs from other authors. This strategy meets consumers where they are and can always be tailored to their needs. When do sellers and buyers have activity and how much do they respond to each other? The success of the marketing and sales plan will mean more efficiency as well. Global Marketing or borderless marketing It is the process of expanding your marketing efforts to appeal to a global audience. However, it is a strategy that requires intensive market research to determine which products or services resonate most with customers internationally.





And you must consider what the marketing method should look like. To achieve business goals, for example, a food company in Thailand decides to expand into the United States. Changes to certain menu items, as well as packaging, prices, and advertising may be required to reflect the local audience. It's even better. Multicultural Marketing or multicultural marketing The brand will run marketing campaigns that target different ethnicities and cultures of people within the brand's overarching audience. This usually involves in-depth research. To understand the needs and values ​​of those communities To find the right message and create consistency with that target group.