In reality, usability tests show

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Furthermore, the fact that the designer of the site did not take care of making it easy to use, undermines the trust in it and pushes us to look elsewhere. It follows that the aim of those who write micro-copy can be summed up in the arduous task of finding a balance between what seems totally incomprehensible at first glance and what is obvious to everyone . Effective Microcopy: Quantity or Quality? Krug's second rule can be summarized in the assumption: “It doesn't matter how many clicks I have to make, if each click is the result of a choice that requires no effort and is unambiguous.


” Over time, usability debates have given rise to many  phone numberth disputes regarding how many clicks a user should make before becoming frustrated , so much so that design rules have even emerged that require no more than three or four . In reality, usability tests show that it is not so much the number of clicks or the position of the buttons that counts, but the amount of reasoning and uncertainty that precedes the moment of choice .

Once again, micro-copy comes into play. If at the bottom of the page I find a button that unequivocally tells me “fill out the form”, “click here” or “next ”, I will be sure to continue without having to ask myself: have I done something wrong? An effective micro-copy is: short , meaning it contains the minimum information needed to achieve simple goals (click); timely , meaning placed so that people know exactly where to find it if they need it; unavoidable or formatted so that it is impossible to miss .