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According to new research from DMI among marketing, HR, learning and development and sales leaders, the most lacking skill among enterprise teams is artificial intelligence (54%), followed by search engine optimization (44%) and data analytics (42%). So, what skills should you be looking to acquire and develop to become an in-demand digital marketer? 5. 1. Digital Marketing Tips – Video Marketing It’s hard to grab people’s attention online.
That’s why 91% of businesses use video as a armenia number dataset marketing tool and 88% see video as an important part of their overall strategy, according to Wyzowl research. While YouTube has long been considered a search engine, TikTok is becoming the search engine marketers need to pay attention to. There are also Google searches that can increase awareness of a brand and its content through video. Videos can be viewed on Google's main search page, in the Video Search tab, and in Discover.
Important skills for video marketing are knowing how to script videos, how to use creative platforms to create great short-form videos, and what types of videos to execute (e.g. product demos, explainers). With video marketing now becoming an integral part of your content marketing strategy, make sure you understand how to use it effectively on the platform to engage your audience. 2. Digital Marketing Skills – SEO and SEM Online searches can increase traffic to your website, ads or landing pages.
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