Benefits and challenges

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The Swedish brand H&M and the Balmain brand have released a limited collection for autumn-winter. The collection was presented at a show in New York and consisted of items - dresses, jackets, trousers and accessories. In , Audi and Yandex teamed up to create Russia's first autonomous car. The companies have jointly developed autonomous driving technologies that will be used in the new.

Audi A As part of the project, Audi provided Yandex with access to its photo editing servies experts and technologies, and also helped with testing the car on Russian roads. Adidas and musician Kanye West are collaborating on a Yeezy collaboration that produces a line of sneakers and apparel. This cooperation allowed the Adidas brand to improve its position in the market and attract new customers.



In the spring of , McDonald's launched a global campaign in collaboration with the South Korean group BTS. The company released a special "BTS Meal" set, which included the group members' favorite dishes. Apple collaborated with the Hermitage to create an application for exploring the museum's collections and virtual tours.