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On which the user you will be able to fill out a form and download further content. The more satisfied a visitor is with your content, the more likely they are to click on your call to action and move to your landing page. Precisely for this reason, the downloadable content must be as responsive as possible to the needs of the buyer persona for which it is designed.
Particular dedication must be placed both in the content and in the layout and graphic care. Blogs The blog is also a very powerful means for lead generation. By creating Job Function Email List informative blog posts (articles), which respond to the needs that users have expressed on search engines, we can lead them to our website, and then try to move on to the next phase.

Namely the acquisition of leads, through the click on CTAs placed specifically on the blog . If you're a marketing agency, for example, you can write a blog post about how to select your marketing metrics and KPIs. In the blog post, you can then insert a CTA that refers to the download of an in-depth white paper on the same topics, which can be downloaded after completing the form.
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