The decision phase is where he is ready to take action

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The discovery phase corresponds to the moment when your persona realizes that they are facing a problem, but have not yet clearly formulated it. The evaluation stage represents the moment when your persona knows that he has a problem, has formulated it, and is therefore looking for concrete ways to solve it. Finally, and will therefore compare the different alternatives and solutions available to him to best meet his needs.

  Your persona not being in the same state of mind in Chinese Malaysia Phone Number List each of these phases of the buyer journey, it is therefore not relevant to address them in the same way in the discovery phase and in the decision phase. Why is it important to adapt your content according to the buyer journey? Just as content varies depending on the type of persona, we find different content depending on the stage in the acquisition funnel.





  When implementing your content strategy, you must always keep in mind the primary objective which is to speak as accurately as possible to the right person, at the right time, in the right place, with the right content. This will involve different types of content depending on the prospect's stage of advancement, but also the subjects covered in this content. What content for each phase of the buyer journey? stages buyer journey Content dedicated to the discovery phase (Awareness) The main challenges of the discovery phase are to generate traffic to your website, gain notoriety and transform your visitors into prospects.