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This prospect evaluation worksheet will help you work out what a good fit prospect looks like for you. It can be tempting to miss out setting goals and defining clear metrics and reporting regimes to make those goals meaningful, but if you those who don’t won’t know if they’re simply wasting money for scant rewards. So here’s our final tool, a template to help you understand how to create your marketing and sales goals. Communicate To generate traffic you need to tell your prospects something about your business. These are just a few of the simplest types of content that everyone could be using to generate traffic.
Start to blog You might have seen this one coming! Here are two stats that may interest you, from our friends at HubSpot. Companies that published + blog posts per month got almost times more traffic than companies Frist Database that published zero to four monthly posts. HubSpot, BB companies that blogged + times per month had almost three times more traffic than those blogging - times per month. HubSpot, on social media. Post some videos on social media or send them by email Did you know that of people will read the text on a page, but of people will watch a video? My SMN, . Very short, informal videos really work well in both social media and email.
Advertise Social media advertising and search engine don’t have to break the bank, but there are rules. Ads can be disruptive, but if they accurately and directly answer the questions your prospects are posing, they can be helpful rather than intrusive. The same keyword research that you did for the blogs applies here. That initial investment in thinking and researching is repaid many times over – in advertising; videos, infographics; blogs; social media posts and email campaigns. Generate a response We are nearly ready to launch our helpfulness on the world but there are still a few important steps to take – and the first is the call to action, CTA. CTAs Remember your buyers are on a journey.
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